Two decisions made in the first week decide how your whole sale goes: the asking price and the agent. Most sellers get both wrong the same way. They invite three agents, list with the one who gave the highest valuation, and end up with a property that sits unsold for a year and finally goes for less than an honest price would have achieved at the start. That high number was never a valuation, it was a pitch to win your listing. The market never lies, and an overpriced property simply does not sell.
The second surprise comes at the end, when the offer on the table turns out not to be the money you receive. Between the two sit plusvalía, where two calculation methods exist and you are entitled to choose the cheaper one, capital gains tax on your profit, the agency commission, mortgage cancellation costs if you still have a loan, and for non-residents a 3% retention that the buyer must withhold from the full price at the notary. A seller who knows their true net before listing prices differently, negotiates differently, and recognises a good offer when it arrives.
This is exactly what our seller consultation is for, and the most important advice in this whole guide is simple: contact us before contacting any agents. For a flat fee of €900 we tell you what your property is really worth, based on 759 Nerja listings we analysed one by one, not on what someone hoping for your listing says. We show you the small upgrades that can easily raise the value by 10%, usually for a fraction of that gain. And we give you the strategy for the agents themselves: which ones actually perform, why one motivated agent on an exclusive basis beats five passive ones, and how to use that exclusivity to negotiate the commission and terms in your favour.
We do not list properties and we take no commission from any sale, so we have nothing to gain from anything except giving you the right answer. We have also done this ourselves, including an apartment we upgraded and sold at a record price for its urbanisation in eleven days. Sellers who come to us first end up selling at a higher price, faster, and they walk into every agent meeting knowing more than the person across the table. That changes the entire dynamic of the sale.
Start with the numbers, they are free. Our Nerja property market tool shows what properties in your area actually sell for, and our seller calculator shows exactly what your sale would leave you, both plusvalía methods and the real tax brackets included. Then, before you call a single agent, write to info@nerjawithsanna.com and tell us what you are selling. €900 against tens of thousands in outcome is the easiest math in this whole process.
